Current Cost · Zen Intent

Zen Intent · What we pay right now

$299 a month, confirmed.

SerpAPI, Production planconfirmed 15,000 searches a month. Finds the businesses on Google Maps and pulls each one's details. $150.00

Hunter, Growth planconfirmed 10,000 credits a month. Finds the company, the owner's email, verifies it, and looks up the person on enriched leads. $149.00

Total, every month $299.00

Cost per lead

4.8 cents normal, 6.3 cents enriched.

SerpAPI $150 ÷ 15,000 = $0.0100 a search · Hunter $149 ÷ 10,000 = $0.0149 a credit

Lookup	Credits	Normal	Enriched
Maps search	0.05 credits	$0.0005	$0.0005
Place details	1 credit	$0.0100	$0.0100
Company lookup	1 credit	$0.0149	$0.0149
Owner's email	1 credit	$0.0149	$0.0149
Verify email	0.5 credits	$0.0075	$0.0075
Person lookup	1 credit	n/a	$0.0149
Total		$0.048	$0.063

SerpAPI calls its credits searches. Assumes the full monthly allowance is used. Hunter does not publish a price for the company and person lookups; both counted at 1 credit.

The same bill, with Apollo filling the gaps

$348 a month, plus whatever Apollo actually finds.

SerpAPI, Production planconfirmed Unchanged. $150.00

Hunter, Growth planconfirmed Unchanged. Apollo is only called where Hunter came back empty. $149.00

Apollo, Basic seat, billed annuallyconfirmed $59 a month monthly, $49 committed annually. Charged whether we use it or not. $49.00

Fixed every month $348.00

One gap filled costs: email 1 credit · phone 8 credits · both 9 credits · at $0.17 to $0.20 a credit

Gaps Apollo fills a month	Email only	Phone only	Both
100	$365 to $368	$484 to $508	$501 to $528
250	$391 to $398	$688 to $748	$731 to $798
500	$433 to $448	$1,028 to $1,148	$1,113 to $1,248
1,000	$518 to $548	$1,708 to $1,948	$1,878 to $2,148

Totals include the $348. Apollo bills nothing when it finds nobody, so we only pay for gaps it actually closes. Filling emails stays cheap at any volume; the phone number is what moves the bill, at 8 times the price. If Basic's allowance really is 2,500 credits a month it would cover about 277 leads with both filled, before we buy anything.